New Business Opportunity

What are the secrets behind such spectacular new product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? Find out in New Product Success Stories, a book that takes you behind the scenes of 24 of the biggest new product success stories of the past few years. From repeat purchase and durable products such as Lever 2000 and Ford Taurus, to major technologies such as Cellular One, from services like Courtyard by Marriott, to retailers such as The Body Shop International, you're given a unique, firsthand look at how a wide range of innovative companies employed a variety of approaches to successfully developing and marketing their new products. New Product Success Stories was designed to help businesspeople to identify and study the factors that have been shown to play a central role in new product success. Consequently, the book is organized according to such vital issues as: aligning strategic opportunities, capitalizing on the business environment, pursuing market acceptance, motivating the organization, creating new product ideas, designing new products from concepts, refining the new product, and tracking the new product. Each success story follows a similar format, offering a brief history of the product idea, a company profile, a blow-by-blow account of the development process, an explanation of the product's success in terms of factors both inside and outside the organization, and future prospects for both product and the company. Offering a unique opportunity to learn the secrets behind 24 sensational new product success stories, New ProductSuccess Stories is an invaluable tool of survival in today's rapidly changing business world.

The Business Rule Approach represents a major paradigm shift in business-system design and development. Employing a business-driven approach, the use of business rules has been proven to enhance the effectiveness, flexibility, and efficiency of business systems. The technology is appropriate for any kind of organization, and is especially well suited for development in the rapidly expanding Web services industry. Written by the world's leading expert in business rules theory and technology, "Principles of the Business Rule Approach is appropriate for business and technical professionals, as well as academics. It serves as a concise introduction and tutorial, presenting understandable explanations and practical techniques. This book explores the rationale behind business rules, as well as the many opportunities presented by this innovative new approach. It explains key business-rule concepts and offers experience-based best practices for expressing business rules. In addition, the book looks at the role of business rules within the context of a wider trend towards model-based development and offers an accessible introduction to the underlying theory of business rules and notation. Topics covered include How the Business Rule Approach is changing the face of business and opening new areas of opportunity The direct impact of business rules on IT projects Organizing basic business knowledge Understanding business structure and processes Working successfully with BRS RuleSpeak, TM including rule categories and sentence patterns for rule statements Expressing business logic using decision tables An in-depth look at fact models Theoretical foundations, including formal constraints andpredicates Numerous appendixes address specific topics in business rule technology, such as the Pattern-R approach and notation, evaluating the truth value of a rule, IF...THEN syntax, and more.